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CRM/Email Manager

ABOUT US

eDriving is a fast-growing, private-equity backed online education and services company.  As the leader in a highly fragmented and unbranded marketspace, we are on a journey to connect with customer needs and market trends, establish market positioning that is differentiated, clear, defensible and monetized, and partner with teams across our organization to bring our positioning to life in every customer touchpoint.

WHO YOU ARE

We are looking for a CRM/Email marketing expert to develop best-in-class campaigns.  Our ideal candidate is a self-starter, resourceful marketer with proven success in developing emails for ecommerce; this includes transactional emails, LTV campaigns, lead nurturing campaigns, and customer experience programs for new users and beyond. S/he has a strong retail instinct, understanding how to position and sell our products via email. Is this you?  If so, let’s talk.

RESPONSIBILITIES

  • Develop the strategy/plans, implementation and optimization of email campaigns to meet/exceed revenue goals. These include Cart Abandonment, DRIP campaigns, transactional, cross-sell and up-sell programs.
  • Lead a small, cross-functional team to design, implement and evaluate campaigns; partner with Email Operations, the internal Creative Agency, content writers, product marketing and more.
  • Develop a cross-sell strategy to boost LTV and AOV.  Drive the next logical eDriving product as well as special partner offers that extend the lifecycle of our customer relationship.
  • Support students that are in-course to deliver a strong customer experience with our brand. This includes: onboarding support, student and parent progress reports and other emails as needed.
  • Analyze and report on the overall performance of various programs/tactics.
  • Establish test plans in conjunction with Email Operations to continually optimize engagement metrics across all programs
  • Collaborate with other channels and the call center to align campaign strategically and tactically for maximum impact. Maintain ongoing communication to stay abreast of programs and tests across the company.
  • Staying abreast of the latest trends, best practices and tools in email marketing

REQUIREMENTS

  • Bachelor’s Degree, with 5+ years’ experience working in email marketing
  • Proven success designing and implementing a wide range of email campaign types
  • Proficient in developing emails—both copywriting and creative-- that motivate consumers to action.  & direct response copywriting and creative skills that motivate consumers to action.
  • Expertise in optimization testing to boost email effectiveness (copy, creative, targeting, etc.)
  • Demonstrated success boosting results thru customer segmentation & personalization.
  • Strong results orientation, with a bias towards action
  • Strong quantitative analytical ability and attention to detail.
  • Experience with use of dynamic content in emails
  • Experience with CRM lifecycle planning and maximizing LTV
  • Expert knowledge of email best practices, both creative/design and response metrics
  • Familiarity with Google Analytics

BONUS SKILLS

  • Prior experience with Marketo
  • Product marketing experience
  • Retail/ecommerce experience
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